Rachel Tombs Twitter Hour



The Athena Network host a weekly Twitter Hour on Monday’s from 8-9pm. To get involved with the chat you are able to follow by using the hashtag #Athenabizhour.

Each week will feature an expert in their field. They will be available to answer your questions around their profession, and to offer fabulous advice and tips, that you can transfer to your own businesses.

It is also a great opportunity to connect with fellow members, Regional Directors and visitors from around the UK and beyond.

On Monday 9th May 2016 we featured ‘The LinkedIn Expert’ Rachel Tombs from Links2Leads.

Here are some of the highlights from Rachel’s #AthenaBizHour

1. Connect with people you have met as soon as possible, so they can remember who you are.

2. Personalise your connection requests. I suggest including a reminder of how they met you.

3. Respond promptly to LinkedIn messages, up to 48 hours at the most, quicker if you can.

4. Engage in your newsfeed, like, comment and share relevant posts to build your relationships.

5. Congratulate your connections when they have a work anniversary or new role with a personal message

6. Endorse & give recommendations to your connections for skills you know they have.

7. Introduce connections to each other when appropriate.

8. Keep it professional. LinkedIn is a space for business-related updates.

9. Turn off “notify connections” when updating your profile, to keep your connection’s feeds clear.

10. Keep self-promotion to a minimum, I suggest 1/5 of all posts be related to selling.

LinkedINWhat is the most common reason for people using LinkedIn?

it used to be looking for a #job but now businesses can use it too to find their #ideal target market quickly and easily

What is the best way, Rachel, to create a Linked in post with photo – and what type/size of photo pls?

there are two types of posts – Status Update and LinkedIn Pulse. Different dimensions required for each.

LinkedIn Pulse most amazing worldwide platform. It has led me to be connected to a lot of important people.

Many people don’t realise that the Connect button on mobile has no facility to personalise
-you can personalise your connection message on LinkedIn mobile app. Look at top right hand side of connections profile

think of search terms when drafting your Profile to make you stand out from the crowd.

What are the next steps when someone you want to have a business conversation with accepts your invitation?

Review their Profile. I study people’s profiles in depth and come back with a fact they do not expect

I never go straight for the sale in my initial conversation. Gently, gently…. Refer them to your website

Schedule your LinkedIn posts using Buffer and Hootsuite

how important is it to keep testimonials fresh?

very important. As a new business owner over a year ago part of my business plan was #testimonials.

Would love to know your tip for using groups effectively?

participate in group discussions. Demonstrate your expertise. Soft selling…

did you think LinkedIn was only for jobseekers? I share why it’s got more: http://ow.ly/eQmn30026oO

Know the difference between a #LinkedIn post and a #Facebook post. #credibility can be destroyed with the wrong post.

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About 15 hours ago from The Athena Network's Twitter via Hootsuite

What Athena Members Say …

Nicky Fitzmaurice

"Athena Networking has been the making of me! I have made more friends and learnt more about business tools and networking strategy in the last year than I ever thought possible. Athena’s focus on training members to be the best that they can be, whilst in a supportive and nurturing environment, gave me the confidence to learn and grow which in turn allowed my business to do the same. It is this, that is the heart of Athena. No hard sell amongst the members, we encourage one another to help where we can. I always come away from a meeting inspired and bubbling with ideas on how to grow my business. It’s a fabulous way to live, learn and grow. Nicky Fitzmaurice www.satinpaperbacks.com

Selena Ludick

“The Athena network can be distinguished from any other networking group I attend. Its structure and form mean that members who attend are committed and dedicated to proactive networking which on turn achieves tangible results.  This benefits me and my firm,  in just a two  hour monthly meeting I have the opportunity to talk to other business women about me, my business and what I need and how I can be helped.  The environment for delivering this is focused and professional. As a result referrals are made and recommendations given which, for me achieves increased clients and in turn builds greater contacts.  As a busy business women Athena also provides a forum to connect with other business women on a social / friendship basis so “all work and no play does not make this Jill a dull girl” Athena motivates me, strengthens my vision, equips and endorses me but most of all provides the fuel every business women needs to keep raising her game and stepping up to the mark.”

Rosie Mortimer

Working mostly on my own, I really appreciate the positive camaraderie of the Athena women. Whatever need or concern one has, there is always someone able, and enthusiastically willing, to help with good advice. I find the interaction tremendously stimulating and enjoyable - and highly instructive. A wonderful group to see regularly, with excellent opportunities to meet other interesting and skilled women at training days. Thank you Athena!


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